Trends for 2012

Welcome to 2012 and might this year bring you even more fulfillment, success, prosperity, happiness and health! What do Digital Strategists talk about during lunch time on the first working day of the year? Future trends, of course. And here are two topics among the ones on which there was consensus: 2012 will be about further convergence of devices and operating systems around 2-3 de-facto standards, bringing you a unified user experience with seamless roaming of your data. Videos, music, social networks, shops, and apps: anytime and anywhere: TV, Smartphone, laptops, tablets, and desktops. 2012 will be about further development of mobile opportunities. Smartphone will allow combining virtual and real-life experience through location-based services and advanced personalization. The result of a search will transparently be adapted to your location ("point & know") and your own tastes ("fragmented search"). Thanks to "Idle-sourcing", you won't even have to specify those tastes: the system will learn by itself. Marketing noise will be reduced as you will only get what is relevant for you, where you are and at this very time. You will shop "cash-less" using your mobile device's NFC technology. So what does it mean for your business? It means offering smarter services and support, knowing your existing customers better and acquiring new ones faster. How? Let us help you on this!