Multichannel eBusiness and eCommerce in 2013

Forrester says: Multichannel options will expand dramatically. In Europe and north America the integration of online and offline channels has been viewed as essential for multichannel retailers to stave off competition from online-only businesses. Indeed, leading retailers in markets such as the UK and Germany have proven the success of their multichannel offerings such as pickup in-store and returns. In 2013 multichannel features will be part of all eBusiness strategies.