Frédéric, Associate Partner and Customer Experience Platform Lead & Alliance Manager at OWT, leads all aspects of customer experience and strategic alliances with a mission to accelerate business growth.

Thanks to his in-depth knowledge of the customer experience, he guides companies and brands in their digital transformation strategy. With over 35 years' experience in the IT and agency world, he has successfully collaborated on strategic initiatives for major global brands.

Frédéric holds a federal certificate from the Geneva School of Business and a degree in global business (Harvard) as well as in sustainability and circular economy (Cambridge).

Prior joining OWT, he held senior CGO roles, overseeing strategy, business development, digital commerce, CRM, and marketing. He was a division director at a global agency, serving on the executive committee and advisory boards. Earlier, Frédéric founded a company and established Switzerland’s first Salesforce Agency.