Go Digital or die

Our Client is an historic actor in the swiss opinion and market research sector, with more than 40 years of activity. Over the years, the company developped a high level of expertise and a strong reputation of excellence with its own clients. However, the weight of years can also become a burden as their digital adoption and offering was too modest. They approached us to help them define a strategy to reposition themself and accelerate their digital transformation.

Shaping the company's digital future

Based on our client's understanding and our digital expertise, we identified several opportunities to seize in the opinion and market research sector. Together with them, we defined three projects to prioritize, we established a detailed roadmap and we determined the governance needed to succesfully implement them. Today, our Client has in his hands all the resources necessary to move from words to deeds and become a digital leader in his sector!

Iterative journey

  • Investigate current digital ecosystem and initiatives by interviewing stakeholders.
  • Identify end-users' painpoints and expectations.
  • Explore and assess competion best practices.
  • Brainstorm and classify ideas based on the identified priorities.
  • Formalize ideas into reasonably sized projects with actionnable roadmaps.
  • Propose a governance model to put in place for a smooth establishment of the new digital roadmap.


digital initiatives identified


Months roadmap defined to become a digital leader in the sector


Commitment from the Client team to go forward with the proposed initiatives

Learn more about this project

Cédric Debrunner
Head of Sales
Cédric has more than 25 years of experience in the ICT industry. He has built a specific acumen in driving and growing business development organisations to address multinational and large companies. The last 14 years, he actively participated to the business model transformation of Orange Business Services from a pure telecom player to a world leader in digital B2B and B2C consulting, solutions and services provider with a broad portfolio such as global IT infrastructures, IoT, omni-channel customer engagement, digital workplace, etc. Before joining Orange, Cédric worked for the Swiss IT manufacturer and solutions provider Ascom where he managed and developed the Suisse Romande region and then joined a start-up of the group to develop the Southern Europe countries. He started his career in a banking software company. Cédric holds a Master of Science from the Ecole polytechnique fédérale de Lausanne (EPFL) completed by a Program for Executive Development cursus at the IMD Business School of Lausanne. Innovation, challenges and customer satisfaction are guiding him.
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