Situation
In order to increase M-Budget sales, Wingo decided in 2015 to revitalize the M-Budget e-commerce platform by giving it a new, fresh and modern look. OWT was asked to accompany Wingo SA in delivering the project.
Approach
Following an agile approach, OWT worked in close collaboration with the client's business and technical teams.
During the first phase of the project, workshops and group discussions were organized between the different company divisions. A core challenge was to gather everyone's needs in term of functionalities, business and technical requirements.
In a second phase, OWT collected and analyzed users' needs. The results allowed OWT`s user experience team to provide different eShop layouts and to elaborated the new sales funnel process.
The final and most important phase consisted of a 3 month integration and development phase. A strong daily collaboration between OWT and the client facilitated the exchange of information, as well as the integration of the received feedback into the development process.
The e-commerce platform was successfully launched on time. Additionaly, a large online and offline national marketing campaign backed up the introduction of M-Budget‘s responsive website.
The expertise of OWT towards its client's vision has been a key element in the success of the new e-commerce platform. The result was a clear and defined strategy ensuring an optimal launch of the new M-Budget online service offering.
The deployment of this new e-commerce platform has only been possible due to the ability to put in place a hybrid team (of OWT and Wingo members) composed of experts in consulting, project management, UX design, development and subject matter. The project team always kept in sight the goal, while being flexible enough to know when and how to adapt.
We believe that Wingo is on track to give its over 700'000 M-Budget clients an appropriate website user experience. OWT will continue collaborating with Wingo to unlock its commercial potential and will support the ambitious objectives in the future, to become best-in-class in the telecommunication market.
